Jay-Z Talks Rocawear's ' I Will Not Lose' Ad Campaign

Rap mogul Shawn "Jay-Z" Carter is gearing up for the launch of a new multimedia ad campaign promoting his new line of Rocawear clothing.

The campaign, titled "I Will Not Lose," is meant to inspire consumers while promoting Hip-Hop culture and the lifestyle surrounding it, Carter told AllHipHop.com.
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