Diddy Announces 50/50 Joint Venture With Ciroc Vodka

Sean "Diddy" Combs has entered into an alliance with the Diageo liquor company and will take over brand management of the liquor brand Ciroc it was announced today (October 24).

Combs and Sean Combs Enterprises will play the leading role in the brand management of Diageo's premium vodka Ciroc, as part of a multi-year U.S. collaboration.

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