Polo Grounds Inks Marketing Deal With Fila

Bryan Leach’s Polo Grounds Music has inked an exclusive marketing and public relations partnership with Fila, which will simultaneously promote Polo Grounds’ roster of artists and Fila's new lifestyle apparel and footwear lines, the label announced today (February 6).

Secured via the label’s new Brand Marketing Division, the deal combines print, broadcast, and online advertising for Fila with traditional album promotions strategies that will coincide with each of the featured artists’ new projects.

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