Advertisers On MTV, BET Hip-Hop Shows Targeted

Proctor & Gamble continues to test the urban market, with a new hotline to obtain input from the customers of the company’s various brands regarding P&G’s sponsorship of music video programs on BET and MTV.

The company, which recently launched Tagged Records, a full-fledged Hip-Hop label run by rap boss Jermaine Dupri, was asked to remove commercials that air during Rap City, 106 & Park and MTV’s Sucka Free.

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