Thursday, May 1, 2008

Pay TV? Says who? Sezmi aims to rival cable, satellite


A start-up is betting that people are tired enough of their cable and satellite bills to take a look at an alternative pay TV system that combines a number of different technologies to deliver programming.
Silicon Valley-based Sezmi is revealing a system Thursday that amounts to a way for phone companies and local TV broadcasters to team up for an end run around satellite and cable. Technical trials are starting shortly, with full-blown commercial trials in some markets, yet unnamed, later this year.

The carrot for consumers: monthly fees that are about half those of cable or satellite, according to Sezmi founder Buno Pati.

Sezmi's system takes some explaining. At its heart is a TV set-top box that receives video content in three different ways. Two are available through other means: digital over-the-air local broadcasts, the kind that are available to anyone with a digital TV and a rabbit-ear antenna; and Internet downloads through the home's broadband connection.

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