Rapper Rev. Run Tapped As Kool-Aid Spokesman

Rapper Reverend Run has been tapped as the spokesman and brand ambassador for Kraft Foods’ Kool-Aid line, which is introducing new and reformulated products this spring.

The 81-year-old company has formed also formed a partnership with Reverend Run and KaBOOM!, a non-profit organization that aims to build 24 playgrounds in cities across the United States.

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