Warner Music Group Announces Variable Pricing Program

In an effort to slow down massive financial losses, Warner Music Group will be one of the first of the four major record labels to test variable pricing. During the latter half of May, WMG will partner with the Indianapolis based company Digonex to pilot a variable pricing program for its digital albums. The change comes about six months after WMG saw its stock hit a record low of $9 per share in November of 2007. As the home or parent label to Plies, T.I., Gnarls Barkley, Flo Rida, Bun B and Diddy, WMG is one of the few labels whose artists are still selling physical albums. Yet, the current marketplace indicates a shift toward digital media is coming sooner rather than later.

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