BET Loses Sponsorship Over Content

BET suffered another setback this week when several advertisers pulled spots from popular network programs due to images of violence and profanity.

According to Paul Porter of media watchdog group, Industry Ears and CNN, Proctor and Gamble, Pepsi and General Motors pulled their ads from Rap City and 106 & Park after the companies viewed “The Rap on Rap,” a content analysis of BET and MTV programming.


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