Saul Williams "Doubles Up" After Nike Ad

Poet, writer and actor Saul Williams released his third album, The Inevitable Rise and Liberation of NiggyTardust, with little fanfare last November. Williams partnered with rocker Trent Reznor, of Nine Inch Nails fame and allowed consumers to select a free digital download or pay $5 for a higher quality version of the album. The result was a larger share of smaller sales. Williams sold 154,449 copies in roughly two months, with 28,322 of those copies being the $5 higher quality version. Then Nike called.

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