Soulja Boy Signs Deal With Yums Shoes

Atlanta rap star Soulja Boy Tell’em is elevating his success with a newly signed sneaker and apparel contract with Collipark Music/Interscope Records and Yums Shoes.

Under the multi-year agreement, Soulja Boy Tell’em will work with Yums’ designers to create his own signature shoe with Yums’ Block Star line of sneakers, which feature graffiti art on the soles of each colorfully crafted shoe.

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