Def Jam Considers Movie Previews, Other Options

With music channels such as BET and MTV showing more reality shows and less music videos, Def Jam is thinking about taking its artists to the movies. The label experimented with the concept in July by placing Rihanna's single "Disturbia" in theaters as a preview to promote her album Good Girl Gone Bad: Reloaded. Now Jeff Straughn, Def Jam's VP of strategic marketing, has ideas of getting artists like Rick Ross and Young Jeezy on the big screen too.

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