Diddy Unveils New Fragrance Image on Times Square Billboard

As he prepares to officially unveil his newest fragrance next month, Sean "Diddy" Combs is giving shoppers an up-close look at the results of its use with a new billboard on New York's Times Square.

The giant ad, which features the rap mogul dressed in a sleek white tuxedo, is part of a new campaign for I Am King, Comb's latest scent.

The front lit 172 X 54 feet I Am King billboard, located at Broadway and 47th Street, will replace the current Sean John campaign image for several months.

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