Facebook unveils targeted 'social ads'

Facebook has unveiled plans to target advertisements by injecting them into its members' conversations, and now the popular online hangout must persuade its users to embrace the initiative.

Facebook is giving users some control over whether to share information on their buying habits and other online activities with friends. For the program announced Tuesday to work, enough users must actually say "yes" so advertisers can show users their pitches in the guise of friends' endorsements.

Check Out Full Article @ CNN