Pharrell Opens BBC/Ice Cream Flagship Store in NYC

Pharrell Williams and business partner Nigo, a Japanese fashion/music entrepreneur, celebrated the grand opening of their Billionaire Boys Club / Ice Cream Flagship Store in New York last night (November 28).

Celebrities like DJ Cipha Sounds and Swizz Beatz and fashion professionals packed the two-story space-themed boutique located in the trendy SoHo district of Manhattan.



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