Rocawear Teams With Elizabeth Arden For Debut Fragrance

Beauty products company Elizabeth Arden has entered into a global licensing agreement with Jay-Z's Rocawear and its parent company, Iconix Brand Group.

The union will produce and distribute new men's and women's fragrances, cosmetics, and skincare products with the Rocawear brand.

The debut product under the deal will be the first ever Rocawear fragrance.

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