Wednesday, February 6, 2008

Kanye Preps Book And Internet Search Engine


Before Kanye West launches his Glow In the Dark tour, which many estimate will be the year's highest-grossing tour, the rapper, producer and author will release a book and his own Google powered search engine. While the book deal for Thank You and You're Welcome was confirmed as early as mid 2007, excerpts from the book of "Kanye-isms" have now been released on Kanye's official blog at KanyeUniversecity.com.

On the digital front, West has also launched the Internet search engine searchwithkanyewest.com. The move is a partnership with Protege LLC, who also has similar search engine partnerships with Beyonce, Akon and Randy Moss. Searches on the site will be powered by Google and Ask.com, but they will also give fans an opportunity to earn an online currency called "Swag Bucks." After accumulating a certain amount of Swag Bucks, users can redeem them for autographed CDs, MP3 downloads, clothing and other exclusive Kanye West Merchandise.


Check Out Full Article @ Hip-Hop DX

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