The diabolical geniuses behind Subway's "five-dollar foot-long" song.

For a limited time, Subway is offering a special deal: foot-long subs for $5. Foot-longs were once Subway's "stock in trade," according to Chief Marketing Officer Tony Pace, but in recent years the smaller 6-inch subs have overtaken them in popularity. (The 6-inchers are often sold as part of a package deal—including a drink and a snack—designed to compete with other fast food outlets' value meals.) "We wanted to get back to our heritage," says Pace, "as a place where you can get a foot-long sub."

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